Charting a course for your new business or new offering within your existing business takes clear visioning, a sound strategy, and a foundation for communicating the essence of your business in resonant ways.
This program is structured to offer the essential components that entrepreneurs need to develop or strengthen their core strategies in a simple, clear, and effective process.
My Incubation and Strategy consulting consists of three pillars:
- Vision and Purpose – Clarifying your vision and the core purpose of your business.
- Value Strategy – Understanding your product’s unique value offering to customers and charting a clear path forward that anticipates challenges and positions you in the marketplace to succeed. This program will support you and your team in developing a powerful strategy for delivering an innovative value that ignites desire in your customers and leads to financial abundance.
- Communication – Setting the communications foundation for your brand that articulates the most important elements of your business in engaging ways. Upon completion of this process, you will be able to clearly and succinctly communicate what you do, why you do it, and how it’s exceptionally valuable to others. This will deepen and intensify your resonance with your audience and help you entice new customers.
These three components are crucial to developing the foundation for a financially successful and personally fulfilling venture. When you’re clear on your vision, confident in your strategy, and empowered with your speech and communications, you have laid the groundwork for the success of your business.
Consulting Structure:
- Incubation and Vision – 1 Session
- Strategy – 3 Sessions
- Communications – 2 Sessions
Total Project = 6 Sessions over 6 Weeks (2 hours/Session)
Branding Strategy
Create an authentic and resonant brand that engages your audience and grows your business
Whether you are starting from scratch or seeking to re-brand, my consulting will support you in growing your business and deepening your brand’s resonance and power with your audience.
I help business owners create authentic, resonate brands that engage their customers on rational, emotional, and intuitive levels, so their brand becomes the go-to solution for their people.
To create a powerful brand, I’ll help you:
- Communicate your core mission and purpose clearly.
- Position your brand to succeed in the marketplace.
- Articulate how your product or service specifically benefits others, how it’s innovative, and how it’s uniquely valuable over the competition.
- Express what makes your product or service meaningful to your organization and to your people.
When your brand articulates these components clearly and succinctly, you lay the foundation for a truly successful brand that is desired and loved.
There are two ways to Play:
Branding Incubator Course
Learn to create your stellar brand identity by following a simple, clear, yet powerful course that will help you articulate your business’s core message, value proposition, and unique edge. This cost-effective course is great for solopreneurs and those seeking to uplevel their communications and resonance with their audience and entice new customers. This course concludes with a 2-hour one-on-one video call with me!
One-on-One Consulting
Receive VIP consulting to craft your company’s brand strategy through a dynamic and powerful process. My one-on-one branding consulting follows this structure:
Branding Strategy Consulting Structure:
- Brand Identity – 4 Sessions (2 hours/Session)
- Implementation – 2 Sessions (2 hours/Session)
- Total Project = 6 sessions (12 hours) over 3-6 weeks
Executive Advisory
Receive high-level Advisory to move through personal and strategic roadblocks to open to new opportunities for personal and financial growth
Running a business challenges us in profound ways, not only intellectually and creatively, but personally and emotionally. It can be difficult to see the forest through the trees. However, taking a step back to re-evaluate your vision, reconnect with your purpose, and identify the strongest course of action going forward is essential to keeping your business thriving and your mental health vibrant.
Through ongoing sessions, my advisory supports owners and C-level executives workshop through challenges that affect the overall function, wellbeing, and operations of their business to align more powerfully to customer promises, stakeholder interests, and personal fulfillment.
No great business is built from solely the mind or heart. It is built from both – from sound strategy and the courage to follow our gut. Heart and intellect comprise the two key components of fruitful business and effective leadership. This work supports the integration of these elements that results in personal empowerment and a thriving business.
Consulting Structure:
- Package A: 1 hour per week for 2 months
- Package B: 1 hour bi-weekly for 2 months
- On-Demand Consulting
CLIENT LOVE
Gamal Prather
CEO, The Instead Company
“The best thing about working with Lee was how comfortable he made me going through the process. I work as a designer, and I didn’t think I needed to do the brand synthesis part of the exercise, because I thought I already understood it. But when it’s your own brand, it’s hard to do that for yourself, is what I discovered. He walked me through that and asked me some really insightful questions, and based on that we sat down and developed a marketing plan. And from there, I feel like I know everything I need to do now to implement and have a successful brand. 47-49 out of 10, is how I would rate Lee’s service, he was great. He was always available, easy to talk to, easy to get a hold of, always had answers. And if he didn’t have the answer, he would find it and get right back to me. Yeah, I couldn’t recommend working with him more.”
Matt Spangler
Life Coach, Speaker, Entrepreneur
“Lee masterfully integrates two fields that have classically been perceived as unrelated: spirituality and business. He guided me in gaining clarity on the crucial, non-physical elements that are essential to the development of my brand: vision, purpose, mission, and values. In working with Lee, I went through a process of exploring and re-defining my identity; both as an individual and as a company. Lee offered a refreshing balance of honoring the progress I made while also inspiring me to go further; to look deeper. Lee is a powerful listener and one of the most empathetic people I’ve ever worked with. He feels deeply and has an uncanny ability to tap into his own resonance; guiding others from that space. It is truly an honor to have worked with Lee.”
James Nicholas Kinney
Founder & CEO of JNK & Associates, LA Sales Professionals, and 30KFT Performance
“Lee for me is like a perfect drink with layers of what you want and amazing things you did not expect. My experience is unique in that I’m a consultant with business worldwide and was hard for me to trust someone due to my years of experience. I trusted Lee and he delivered pragmatism, balance and objectivity. Exactly what I needed.”
Natalie Vartanian
CPCC, ACC, Life Coach, Relationships Expert, Business Strategist
“Working with Lee was the easiest, most fun, and most enlightening process I’ve had with someone around my business. Two of the things that really stand out for me during our time together was how he completely saw me and got who I am and what I do in this world with my work. His intuition is incredible and he bridges both the tangible business acumen with the more intangible heart and soul based connection. The other huge benefit for me was getting crystal clear on what my processes work, basically how I actually serve my clients, and being able to speak about that and very concrete, specific, and understandable ways. Lee basically rocks! You hands down should work with this guy. He is amazing at what he does.”
James Williams
CHPC inner mastery mentor and High Performance Coach, UK
“Working with Lee was a great experience and essential for me to get to know my brand even better and find real clarity around what is authentically true in the direction and value of my business. It is so easy to get lost in a broad message to your audience. The calls each week with Lee played out like brain storming sessions. Seeing his mind work and sync beautifully with where I was trying to go made the whole experience really productive and enjoyable. If you truly care about getting your message out there in a powerful, authentic way then you must start by working with Lee to nail your brand message and how it can shape and highlight the value you bring to the world.”
Cin Kats
Founder of Lucin Candle Studio
“Lee helped me get clear on my message and collaborated on creative ideas to transmit my brand and engage my audience. He asked questions to evoke my vision for the future my company and without him, it would have taken years to reach that level of clarity. He is also fun, loving and a world-class human being.”
Alexis Carra
TV, Film & Broadway Actress and Founder of Broadway Arts Camp
“I worked with Lee Cholodenko on creating a Brand Identity, and I absolutely loved working with him. I am an actress and also a dance educator, and I had a lot of different things going on at one time and I really needed someone to help me understand how it could all fit together. In working with Lee, I feel like he focuses on three things that really set him apart from other marketing people. One, he approaches everything from a holistic point of view, and I felt like he really understood the nuances of what I was trying to do with the questions he asks. Two, he works from an inside-out and an outside-in perspective. So again with the questions he asks, he can take something that really comes from a true vision or purpose that I have and learn how to put it into words. But then he also from a practical point of view, will take the results that you actually want and funnel it through who you really are and what your purpose is, and then bring it back out again. So he works in layers. And the third thing is that he just is truly one of the most positive, fun loving people that I know. I feel that it really lit me on fire to keep pursuing a new business that I started and to also pursue my passion as an actor. So he was able to find a way to marry all of these different brands that I have together, which was something that was holding me back. Through working with him, I was inspired to go for more and keep working hard at my vision and purpose, and I’m so glad I worked with Lee.”
Diana Dorell
Women’s Empowerment Leader and Third Generation Medicine Woman
“When I first met Lee, I was all over the place with how to merge several distinct parts of my business into a cohesive brand. I am a spiritual teacher with a different bent that he understood right away! Over the time we spent working together, I not only got crystal clear on my core mission empowering women but also got some great feedback on how to communicate with my ideal client on my website. I am excited to market myself now, clear on who I serve and how the gifts I bring add value to the world. Thank you Lee! You rock!”
Daniel Ali-Akbar
Founder of Oh Cheeky, Inc., Zodiac, and Pivot Direct, Inc.
“Working with Lee was an experience that I look forward to repeating when I start my next company. The energy and passion he brings to the table is second to none and he really inspired us to look deeper than being another T-Shirt company with a different ‘cool’ design. He helped us create clarity in what we were trying to translate from our heads to paper and without him I truly feel that we would have closed shop due to hitting a dead end in a overly saturated market. We now have a clear vision, a clear goal and a roadmap to get there all due to the sessions and homework from Lee and a lot more excitement in getting there.”
Brandon Bozarth
Life Coach, Speaker, Entrepreneur
“Lee…what can I say about Lee? There’s so much to say. Lee supported me in so many ways. First, just meeting him and enjoying his personality, and connecting with on a really deep friendship level. But when we sat down for 2 hours, only 2 hours, I was able to distill my message and brand. And being a life coach, it’s incredibly important to niche or to use certain language that’s authentic and that’s extracted from your heart to touch those that you’re going to serve. Because when we go too wide, then no one is attracted to us — we talk about everything and then no one shows up. So Lee supported me in distilling my own message, that’s part of my story, that’s part of my patterns, something that’s so true and authentic to me that I was able to portray to my clients. Since Lee and I had our first interaction, it was only 2 hours, all of my language, my story, my communication, my brand, my identity online and how I position myself changed. And since I met Lee, I had to have done at least $20,000 to $30,000 in sales since that day, which was completely unexpected. So Lee supported me in ways that I just can’t quantify, because I don’t know where that’s going to lead. The programs I’ve launched that have allowed me to transparently transfer my intention through language and wording and structure to encourage people to dive into my content has been invaluable. Lee is a professional at what he does. He’ll make you stand out, he’ll niche you, all of those questions you have of “how do I stand out?”, he’ll make YOU the reason that you stand out by seeing things that you can’t even see. He’s a pro at what he does, and I urge you I urge you I urge you, set up a call, take the next step, do it, it will be worth it 110%.”